Marketing Test Cricket is the need of the hour, says Kevin Pietersen

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Former England captain Kevin Pietersen is in full support of promoting test cricket. In the recent years when the viewership of test cricket has seen a decline, Kevin Pietersen believes that pink ball test matches could be the answer to the problem.

Kevin Pietersen became the first ever Non-Indian cricketer to address the Mansur Ali Khan (MAK) Pataudi lecture. While addressing the occasion, Kevin Pietersen pointed to perhaps the most important question in the world of cricket, about how test cricket should be saved. In recent years, the emergence of T20 leagues who have got more and more popular the test cricket has seen a decline. Kevin Pietersen says day-night test cricket is the answer to promote the longest format of the game.

Kevin Pietersen says day-night test cricket should be promoted. (image source: Twitter)

KP says commercial nouse and innovation are needed for test cricket



Speaking at the MAK Pataudi lecture, former England player Kevin Pietersen says test cricket needs proper marketing. “If we wish cricketers to commit to five-day cricket we have to pay them. So how do we pay them? Simply by throwing the same commercial nouse and innovation at the Test game. Five days of action. They provide so many opportunities. Day night games have demonstrated the enormous leaps that are possible. The IPL doesn’t play its biggest fixtures when many of its staunchest, wealthiest fans are at work. Neither should Test cricket”, says Kevin Pietersen.

Pietersen further went on saying that red ball cricket needs to be properly market and day-night test matches are the right answer for that. “I say, let’s create a fair comparison. Let’s not compromise entertainment. Let’s put the Test fans first. Let’s make Test cricket a spectacle. Garnish it with colour and fireworks. Fill the grounds. Play in the evenings. Give the umpires microphones to broadcast to the spectators. Allow sledging — as long as it remains the right side of the line. Communicate better with the fans”, further adds Kevin Pietersen while speaking at the event.

While India still remains reluctant to play in the pink ball cricket, other nations such as Australia and England have already shown a keen interest in the format. The viewership and people turning to stadiums have seen a considerable increase when the test match is played in the evening.