From the day 1 of the tourney when Dwayne Bravo’s incredible knock thumped Mumbai Indians to Shane Watson’s tremendous century in the final of the tourney, each match has been a fantastic hit and always kept the fans on edge of the seat. This resulted in a massive impression for Star TV network as many as 160 Million fans glued to the Television for the final game.
After the player shufflings, each franchise bolstered with top-notch players and everyone came to the party to see their side push the limits. While doing so, they also stole the heart of the fans and also made them invest their time in watching the game throughout the tourney. The 52.9 million is the average impressions on the broadcaster Star TV Network.
In comparison, the IPL 2017 finale between Rising Pune Supergiant and the Mumbai Indians had seen a viewership of 121 million but in IPL 2018 final, it was 160 million fans glued to the Star TV network for the CSK vs SRH match. It would have been even more if Doordarshan Network hasn’t been involved which was the case in previous 10 editions.
However, there is a staggering 29 Percent rise from the numbers of the 2017 edition of the popular T20 league as the overall numbers for the viewership of the tournament this season saw 11.3 billion gross impressions. The latest stat clearly shows that how many Indian fans love to watch Indian Premier League. It is termed as a cricket festival by the fans.
Hotstar too gets a grand stake:
Meanwhile, the viewership of Hotstar registered a grand number. After the deal with Star Sports, it was expected that they have bid the rights for a heavy price but their trust on the tournament fetched them a superb return. In the 10th edition, over 130 million users had tuned in on Hotstar, which had remained as the official streaming service for the last five years.
The latest is 202 million users watched the game with final being the major highlight. “I believe that IPL XI has proved to be an inflexion point for mobile as a platform becoming mainstream. The viewership numbers on Hotstar are a testimony that digital can be scaled like a mass media platform television,” Ajit Mohan, Chief executive of Hotstar said to LiveMint.